Universal Instruments EPIQx Launch
This 90-second explainer video was created as a core sales asset to clearly communicate the value of EPIQx, a highly technical, data-driven SMT platform—helping Universal Instruments simplify complex capabilities and support high-stakes sales conversations with electronics manufacturers in competitive, high-volume markets.
The Challenge: Selling Complexity at Speed
Universal Instruments needed a way to clearly explain how EPIQx, their next-generation SMT platform, addressed these challenges — without overwhelming buyers with technical detail or long-form documentation. Sales teams needed an asset that could: ✅Quickly frame the problem their buyers face ✅Clearly articulate what makes EPIQx different ✅Translate advanced engineering into business impact ✅Work across sales calls, trade shows, and digital touchpoints This explainer was designed to do exactly that.
Why This Asset Works
By condensing a highly technical platform into a clear, structured narrative, the EPIQx explainer allows sales teams to: ✅Communicate value faster ✅Reduce friction in early sales conversations ✅Establish credibility with technical and non-technical stakeholders ✅Support the vision of a Lights-Out Factory with confidence It positions EPIQx not just as a machine — but as the foundation for the factory of the future.
The Outcome
This explainer video helps Universal Instruments introduce EPIQx as a bold, transformative platform — intelligently designed to adapt, learn, and evolve with modern electronics manufacturing. It’s not just a video. It’s a sales system asset built to move complex deals forward.
