Portacool Series
We partnered with Portacool over several years to build and evolve a visual sales system — supporting explainer videos, trade show presentations, YouTube content, and the full launch campaign for a new product series.
The Context: Selling Performance, Not Just Products
Portacool operates in a competitive market where performance, reliability, and application clarity matter more than aesthetics. As their product line expanded, Portacool needed a consistent way to explain value across: ✅Sales conversations ✅Trade shows ✅Digital education (YouTube) ✅New product launches The challenge wasn’t producing individual videos — it was maintaining clarity and consistency as the business scaled.
Explainer Videos for Sales & Education
The explainer videos were designed to: ✅Clearly communicate product performance and use cases ✅Support sales teams during demos and presentations ✅Educate customers through Portacool’s YouTube channel These videos bridge the gap between technical details and real-world applications — helping viewers quickly understand why the product matters.
