Meritech
We partnered with Meritech to craft a suite of sales-focused visual assets for their new product launch, resulting in more than half a million views while delivering clarity and momentum across sales channels, trade shows, and digital platforms.
The Challenge: Making Technical Products Widely Understandable
Launching an industrial product isn’t the same as launching a consumer app. Engineers, decision-makers, and procurement teams need clear, concise explanations — fast. Meritech needed a visual system that: Explained what the product does Illustrated how it works Demonstrated why it matters Scaled across channels (digital, live, sales) The solution could not rely on text, brochures, or presentations alone — it had to be visual, repeatable, and compelling.
Beyond Views — Real Engagement
400,000+ views is significant for any industrial Brand. But the real value comes from how it was used: As a lead magnet in digital campaigns As a conversation starter in sales outreach As a context setter for demos and webinars As an education piece for prospects evaluating alternatives Viewed in that light, this wasn’t a “viral video.” It was a strategic sales enablement asset deployed across the buyer journey.
