Maxcess
Over the course of many years, we partnered with Maxcess to design and produce a series of sales-driven animations for multiple product lines — helping their teams explain complex converting technologies faster, safer, and with greater confidence.
The Challenge: One Portfolio. Many Products. One Sales Story.
Maxcess offers a broad range of highly engineered solutions across slitting, scoring, and converting. Each product solves a specific operational challenge — but sales teams often face the same friction: ✅Long setup explanations ✅Safety-sensitive procedures ✅Multiple configurations and options ✅Different buyers with different technical depth
The Sales System Approach
Instead of treating each animation as a standalone project, we built a modular visual sales system that could evolve alongside Maxcess’ product roadmap. This approach allowed: ✅Faster production of new product animations ✅Consistent visual language across all assets ✅Reuse of animation components and camera logic ✅Alignment with sales, marketing, and product teams Each animation is designed to plug into the same sales ecosystem — demos, presentations, trade shows, and digital outreach.
Tidland SmartSlit™
The SmartSlit 3D assets allow sales teams to visually demonstrate automated knife positioning, safety improvements, and repeatable setups without requiring operators to enter the knife zone. This makes complex changeovers easier to understand in seconds and removes friction from early sales conversations.
RD AutoScore
The RD AutoScore animations help sales teams clearly show the speed and consistency of automated changeovers, turning abstract claims like “seconds vs minutes” into a concrete visual comparison. This makes ROI discussions faster, more credible, and easier for non-technical decision-makers to grasp.
SmartFlex Series
The SmartFlex 3D assets visually clarify material compatibility and use cases across paper and film, reducing confusion during qualification conversations. By showing applications instead of listing specs, sales teams can quickly align the right solution to the right job.
